Enhancing E-Commerce Recommendation Experiences
Leveraging Generative AI and Beyond
Phase I
Design Guiding Principles & Business Objectives
Mission Statement
Design Iterations
Usability Testing: Insights and Refinements
Phase II
The redesigned FBR module didn’t result in significant improvements. Leadership is specifically interested in how emerging generative AI technology can enhance the existing FBR experience and other recommendation experiences, and determine whether it justifies further investment.
Updated Problem Statement
Methodology
Ideation: Leveraging Current State
Ideation: Pushing the Limits
Users can input their desired features to view two similar but slightly more expensive products. They can then compare the full specification table if they wish to explore further.
